Overview
Why keywords matter
Every registered texting campaign promises the carriers three things. Kai keeps all three for you.
When a business registers to send texts, it promises the carriers that people can leave any time. The way people leave is a keyword. They text STOP. The business must stop right away.
A business that keeps texting after STOP can lose its registration. Then none of its texts deliver. Kai handles the keywords the second they arrive, so that never happens to you.
Keywords
Which words count
Kai reads the whole reply. If the reply is one of these words alone, he acts on it.
- Opt out: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT
- Opt in: START, YES, SUBSCRIBE, UNSTOP, OPTIN
- Help: HELP, INFO, SUPPORT, ASSIST
Case does not matter. “stop” and “STOP” work the same. Kai also understands plain requests like “take me off your list.” He treats those as STOP too.
Behavior
What Kai does with each one
STOP
Kai marks that number as opted out for texts from your business. He sends one short reply: “You have been unsubscribed from messages. Reply START to resubscribe.” Then he sends nothing else to that number.
The opt-out is saved before the reply goes out. If saving fails, Kai does not send the reply. He would rather try again than tell someone they are off the list when they are not.
START
Kai marks the number as opted back in. Texts to that person can flow again. Only the customer can do this. You cannot turn a STOP back on from the dashboard.
HELP
Kai replies with a short note that says how to stop. He does not change the person's status.
Step by step
Test it yourself
A two-minute test from your own cell shows you the whole loop.
- 1
Get a text from Kai
Call your KaiCalls number from your cell and hang up before Kai answers. A missed-call text should arrive. - 2
Reply STOP
Text the word STOP back. You should get the goodbye text within a few seconds. - 3
Check the dashboard
Go to Dashboard > Compliance > Consent. Your cell number now shows as Opted Out. - 4
Reply START
Text START to turn texts back on for your own cell.
- The goodbye text arrived after STOP.
- Your number shows as Opted Out on the Consent tab.
- Kai did not send you any other text after STOP.
- After START, a new missed call sends a text again.
Fix it
Common problems
A customer replied STOP but says they got another text.
A customer wants texts again but I cannot turn them on.
Someone wrote "please stop" in a longer text.
HELP replied with a generic note.
Honest limits
What this does not cover
You cannot change the keyword list or the reply text per business today. The lists above are the same for every KaiCalls number.
A STOP applies to texts from your business. It does not stop texts from other businesses that use KaiCalls. It does not block that person from texting or calling you.
