Brand Kit
The KaiCalls brand
Official logos, wordmarks, app icons, colors, and typography. Please use the approved assets below as-is — don't recolor, stretch, or rebuild them.
Logo lockups
Mascot + wordmark. Use the version that fits your background.
Wordmark
Type-only. Plus Jakarta Sans, with the brand-blue dot on the “i”.
App icon & mascot
Kai, the secretary. Use the transparent version on color, the white version where you need a solid background.
Mascot library
Kai in different poses and moods — for empty states, onboarding, errors, and marketing. Click any pose to download the full-resolution PNG.
Colors
Kai Blue
#5C8CFF
Primary brand / accents
Kai Purple
#C68BF8
Secondary accent
Ink
#14171F
Wordmark on light
Background
#12121A
Dark-first surface
Card
#181B23
Elevated surface
Foreground
#F7F7FA
Wordmark on dark / text
Typography
Display & wordmark
Plus Jakarta Sans
The wordmark is ExtraBold “Kai” + Light “Calls” with the brand-blue dot. Available free on Google Fonts.
Usage
Do
- Use the supplied files without modification.
- Pick the light or dark version to suit the background.
- Give the logo clear space and keep it legible.
Don't
- Recolor, add gradients, or change the typeface.
- Stretch, rotate, or add effects/shadows.
- Rebuild the mascot or place it on busy backgrounds.
Questions or need a format not listed? connor@kaicalls.com