What Is Legal Intake? The Complete Guide for Law Firms in 2026

What Is Legal Intake?
Why Legal Intake Matters More Than You Think
The 7 Steps of the Legal Intake Process
Common Legal Intake Mistakes Law Firms Make
Legal Intake Technology: Tools That Improve Conversion
How AI Is Changing Legal Intake
Legal Intake Best Practices for 2026
FAQ

What Is Legal Intake?

Legal intake is the process a law firm uses to evaluate, qualify, and onboard new clients — from the moment a potential client contacts the firm through the signing of an engagement letter. The legal intake process determines whether a prospective client's case fits the firm's practice areas, checks for conflicts of interest, and collects the information needed to begin representation.

Legal intake is not the same as answering the phone. Answering the phone is a single action. For a concise legal intake definition, see our glossary. In practice, legal intake is a structured workflow that spans multiple steps, multiple touchpoints, and — when done poorly — multiple lost clients.

The distinction matters because 35% of inquiries to law firms never receive any response at all, according to a 2024 Hennessey Digital study. That number represents real revenue walking out the door. A law firm that treats intake as a checkbox will lose clients to a firm that treats it as a system.

Why Legal Intake Matters More Than You Think

The average law firm loses $200,000 or more per year to unanswered calls and slow follow-up. Solo practitioners lose between $50,000 and $100,000 annually from the same problem, according to data from CallRail's legal industry analysis.

Three statistics explain why legal intake deserves more attention than most firms give it:

78% of clients hire the first attorney who responds meaningfully — not the most qualified, not the most experienced, the fastest (Talk24 Legal Lead Capture Report)
Responding within 5 minutes increases conversion rates by 400% compared to responding after an hour (Hennessey Digital)
42% of legal searches happen outside business hours — evenings, weekends, and holidays when most firms are closed (Talk24)

The math is straightforward. Spend $649 to generate a lead through advertising. Miss the call. Lose the client to a competitor who picked up. Repeat.

A firm converting leads at 14% — the industry average — operates at a fundamentally different margin than a firm converting at 40%, which is what top-performing firms achieve. The difference is rarely marketing spend. The difference is intake.

The 7 Steps of the Legal Intake Process

The law firm intake process follows seven steps. Skip a step and you create liability exposure. Delay a step and you lose the client to a faster competitor.

Step 1: Initial Contact

The intake process begins the moment a potential client reaches out. Contact happens through phone calls, website forms, email, live chat, or walk-ins.

Capture these details during initial contact:

Full name and preferred contact method
Type of legal matter (personal injury, family law, criminal defense, etc.)
Urgency level and key dates (statute of limitations, court deadlines)
How the caller found the firm (referral, Google, ad)

Speed determines outcome at this stage. The average law firm takes 17 hours to respond to a web form submission, per the Hennessey Digital response time study. Firms that respond in under 5 minutes convert at 4x the rate.

Step 2: Conflict Check

Run a conflict check before gathering detailed case information. Search your records for the opposing party's name, related parties, and any prior interactions with the firm.

A conflict check protects the firm from ethical violations under Model Rule 1.7 (concurrent conflicts) and Model Rule 1.9 (former client conflicts). Document the check even when no conflict exists. That documentation becomes your protection if a conflict surfaces later.

Step 3: Case Screening and Evaluation

Determine whether the case fits your firm's practice areas, jurisdiction, and capacity. Evaluate the merits based on the information available.

Ask these screening questions during case evaluation:

Does the matter fall within our practice areas?
Is the statute of limitations still open?
Are there damages sufficient to justify representation?
Do we have the bandwidth to take this case?
Does the prospective client's account of events suggest a viable claim?

Reject cases that fall outside your expertise quickly and courteously. Refer the prospect to another firm when possible. That referral often generates goodwill and future referrals back to your practice.

Step 4: Initial Consultation

Schedule a consultation within 24 to 48 hours of the first contact for prospects that pass screening. The consultation serves two purposes: it lets the attorney evaluate the case in detail, and it lets the client evaluate the firm.

Cover these items during the initial consultation:

Detailed facts of the case
Relevant documents the client should gather
Legal options and likely outcomes
The firm's approach and relevant experience
Timeline expectations

Step 5: Fee Discussion and Engagement Terms

Present your fee structure clearly. Specify whether the firm charges hourly rates, flat fees, contingency fees, or a hybrid arrangement. Put the total expected cost range in writing.

Ambiguity about fees is the second most common reason prospects abandon the intake process, behind slow response time. State the numbers directly. A client who understands your fees and signs is worth more than three prospects you lose because they felt uncertain about cost.

Step 6: Engagement Letter

Draft and send the engagement letter for signature. The engagement letter formalizes the attorney-client relationship and should include:

Scope of representation
Fee arrangement and billing terms
Client responsibilities (providing documents, responding to requests)
Communication expectations
Termination provisions

Use electronic signature tools to reduce friction. A client who has to print, sign, scan, and email a document back is a client who might not complete the process.

Step 7: Client Onboarding

Open the matter in your case management system after the engagement letter is signed. Assign the case to the responsible attorney. Send the client a welcome packet that includes:

Contact information for their legal team
A list of documents needed
Next steps and timeline
Your firm's communication policy (response times, preferred channels)

The onboarding step is where you set expectations that prevent problems months later. A client who understands your communication cadence from day one will not become the client who calls the office four times a day asking for updates.

Common Legal Intake Mistakes Law Firms Make

Law firms lose up to 8% of potential annual revenue due to inefficient intake processes, according to LawRank's intake analysis. The mistakes are predictable and fixable.

Mistake 1: Relying on Voicemail After Hours

80% of legal callers will not leave a voicemail. They call the next firm on the list instead. A firm that routes after-hours calls to voicemail is routing revenue to competitors.

The problem is acute because 42% of legal searches happen outside standard business hours. Criminal defense and personal injury clients — often the highest-value cases — call during evenings and weekends because that is when incidents happen.

Mistake 2: Slow Follow-Up on Web Forms

The average law firm takes 17 hours to respond to an online inquiry. The top-performing firms respond in under 5 minutes. That gap represents a 400% difference in conversion probability.

Assign ownership of web form responses immediately. Automate an acknowledgment email that fires within 60 seconds. Then follow up with a phone call within 5 minutes during business hours.

Mistake 3: No Standardized Intake Script

Every intake call should follow the same structure. Without a script, staff members ask inconsistent questions, miss critical details, and create uneven client experiences.

Build an intake script that covers contact information, case type, urgency, and source attribution. Train every person who answers the phone to follow it.

Mistake 4: Skipping Conflict Checks

Running conflict checks after the consultation wastes attorney time and creates ethical risk. Move the conflict check to step two — right after initial contact and before any substantive discussion about the case.

Mistake 5: Failing to Track Intake Metrics

You cannot improve what you do not measure. Track these five intake KPIs:

Response time: Minutes from inquiry to first contact
Conversion rate: Percentage of inquiries that become signed clients
Cost per lead: Marketing spend divided by total inquiries
Cost per acquisition: Marketing spend divided by signed clients
Source attribution: Which channels produce the highest-converting leads

A Filevine study on intake KPIs found that firms tracking these five metrics consistently outperform firms that rely on intuition.

Mistake 6: Treating All Leads Equally

A personal injury case worth $50,000 in fees and a general inquiry about parking tickets require different levels of attention. Score leads based on case value, urgency, and fit. Route high-value leads to senior staff. Automate responses for lower-priority inquiries.

Legal Intake Technology: Tools That Improve Conversion

Technology does not replace the human judgment required in legal intake. Technology eliminates the manual bottlenecks that cause 35% of inquiries to go unanswered.

Client Intake Forms

Digital intake forms collect structured information before the first conversation. Build forms that capture the essentials — name, contact info, case type, brief description — without overwhelming the prospect with 30 fields.

Practice management platforms like Clio, MyCase, and Lawmatics offer built-in intake form builders that feed data directly into your CRM.

Legal CRM Systems

A legal CRM tracks every interaction from first touch to signed engagement letter. The CRM replaces the yellow legal pad, the sticky notes on the monitor, and the mental reminder to "follow up with that caller from Tuesday."

Look for these CRM features specific to legal intake:

Automated follow-up sequences
Lead scoring based on case type and value
Pipeline visualization (inquiry, consultation, retained)
Source tracking tied to marketing spend
Conflict check integration

Call Tracking Software

Call tracking assigns unique phone numbers to each marketing channel. The number on your Google Business Profile differs from the number in your paid search ad, which differs from the number on your billboard.

Call tracking answers the question every managing partner asks: "Where are our best clients coming from?" Without it, you are guessing. For a broader view of telephony options, see our guide to phone systems for law firms.

AI-Powered Phone Intake

AI voice agents represent the most significant shift in legal intake technology since the CRM. An AI phone intake system answers every call, 24 hours a day, 7 days a week, and collects the same information a trained intake specialist would gather.

Kai Calls is one example of AI intake for law firms applied in production. The AI receptionist answers calls, asks qualifying questions, captures case details, and routes information to the appropriate attorney — including during the 42% of hours when the office is closed.

The economics are compelling. A traditional answering service vs AI receptionist comparison shows stark differences. A traditional answering service costs $500 to $1,200 per month and depends on human operators who vary in quality. An AI intake agent delivers consistent performance at a fraction of the cost while handling unlimited simultaneous calls.

How AI Is Changing Legal Intake

79% of legal firms used AI in some capacity in 2024, up from 19% in 2023 — a 316% year-over-year increase, according to the American Bar Association's Legal Industry Report. Legal intake is one of the fastest-growing use cases.

AI-powered legal intake changes the process in four specific ways.

1. 24/7 Call Answering Without Staffing Costs

AI voice agents like Kai Calls answer every call regardless of time, day, or call volume. A firm no longer chooses between paying for overnight staff and sending clients to voicemail. The AI handles initial intake, captures caller information, and delivers a structured summary to the attorney's inbox or CRM within minutes.

Firms using AI-powered intake report 30-40% more leads converted from after-hours and overflow calls compared to firms using voicemail, per LawFuel's analysis of AI phone agents in legal.

2. Instant Response Time

Speed is the single largest factor in legal intake conversion. AI eliminates the 17-hour average response time entirely. The phone is answered on the first ring. The web form triggers an immediate callback. The 5-minute response window that converts at 400% higher rates becomes the default, not the exception.

3. Consistent Data Collection

Human intake specialists have good days and bad days. They forget questions. They get flustered by difficult callers. They take incomplete notes.

AI follows the same intake script on every call. Every required field gets captured. Every caller gets the same professional experience. The data quality feeds directly into case evaluation and lead scoring downstream.

4. Intelligent Lead Routing

AI does not just collect data — it analyzes it in real time. A caller describing a car accident with injuries gets flagged as a high-priority personal injury lead and routed to the PI attorney immediately. A caller asking about a traffic ticket gets a different priority level and a different response pathway.

This routing happens based on the substance of the conversation, not just the time of day or the extension the caller dialed.

Client Acceptance Is No Longer a Barrier

70% of legal clients are either positive about or neutral toward firms using AI technology, according to the Clio Legal Trends Report. The remaining 30% are unlikely to know the difference — modern AI voice agents sound natural, handle complex conversations, and transfer to a human attorney when the situation requires it.

Legal Intake Best Practices for 2026

Apply these eight best practices to build a legal intake system that converts inquiries into signed clients at rates above the industry average.

Respond to every inquiry within 5 minutes — automate this with technology if staff cannot deliver it consistently
Answer every call live — use AI phone intake or an answering service to eliminate voicemail during and after business hours
Standardize your intake script — train every person (and every AI agent) who answers your phone to follow the same qualifying questions
Run conflict checks early — before the consultation, not after
Track your numbers — measure response time, conversion rate, cost per lead, cost per acquisition, and source attribution monthly
Score and prioritize leads — route high-value cases to senior staff immediately; automate follow-up for lower-priority inquiries
Use electronic engagement letters — reduce the friction between "yes, I want to hire you" and a signed retainer
Audit your after-hours experience — call your own firm at 8 PM on a Saturday and evaluate the experience as a prospective client would

FAQ

What does intake mean in law?

Intake in law refers to the process of screening, qualifying, and onboarding a new client. The legal intake process begins when a prospective client first contacts the firm and ends when the engagement letter is signed. Intake includes initial contact, conflict checks, case evaluation, fee discussion, and formal onboarding into the firm's case management system.

How long should the legal intake process take?

The initial intake call should take 10 to 15 minutes. Gather contact information, case type, key dates, and urgency during this first call. The full intake process — from initial contact through signed engagement letter — should take 24 to 72 hours for standard matters. Urgent cases (criminal defense, emergency family law motions) should move from first call to signed engagement within the same day.

What is the difference between legal intake and client onboarding?

Legal intake is the evaluation phase. Client onboarding is the setup phase. Intake determines whether the firm will accept the client and whether the client will hire the firm. Onboarding happens after the engagement letter is signed — it includes opening the matter, assigning staff, collecting documents, and setting communication expectations. Intake asks "should we work together?" Onboarding asks "how will we work together?"

What should a law firm intake form include?

A law firm intake form should capture five categories of information: personal details (name, phone, email, address), case information (type of legal matter, brief description, key dates), opposing party details (for conflict checking), referral source (how they found the firm), and availability for a consultation. Limit the form to 8-12 fields to avoid abandonment. Collect detailed case information during the consultation, not the intake form.

How much does a bad intake process cost a law firm?

A law firm losing one viable client per week due to missed calls or slow follow-up loses approximately $260,000 per year, assuming an average case value of $5,000. Multi-attorney firms report losses exceeding $200,000 annually from unanswered calls alone, according to industry studies. The true cost is higher when you factor in the advertising spend wasted on leads that never receive a response — the average law firm spends $649 per lead through paid channels.

Next Steps

Audit your current intake process against the seven steps and eight best practices outlined in this guide. Call your own firm after hours. Submit a form on your own website. Time the response.

The gap between what you assume is happening and what is actually happening is where revenue disappears.

Learn how AI phone intake works for law firms at kaicalls.com/industries/law-firms.

Related reading:

What Is Legal Intake? The Complete Guide for Law Firms in 2026

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