AI Call Answering Cost Comparison for Law Firms: 2025 Guide

Complete pricing comparison of AI call answering vs Ruby Receptionist, Smith.AI, and traditional services. Includes ROI calculator and hidden cost analysis.

December 20, 20246 min readBy Connor Gallic

AI Call Answering Cost Comparison for Law Firms: 2025 Guide

Choosing a call answering solution for your law firm is one of the most consequential decisions affecting both client service and overhead costs. This guide provides a comprehensive comparison of all major options in 2025.

The Options

1. In-House Receptionist

Hiring a full-time receptionist remains common, but costs have increased significantly.

Costs:

  • Salary: $35,000-$55,000/year
  • Benefits (health, PTO, etc.): $10,000-$20,000/year
  • Payroll taxes: $3,000-$5,000/year
  • Training and turnover: $2,000-$5,000/year
  • Total: $50,000-$85,000/year

Limitations:

  • 40 hours/week coverage only
  • Sick days, vacation, turnover disruptions
  • Can only handle one call at a time
  • No after-hours coverage

2. Traditional Answering Services

Human-staffed answering services have been the default "upgrade" from in-house staff.

Examples:

  • Ruby Receptionist
  • AnswerConnect
  • PATLive
  • Smith.AI Virtual Receptionist

Costs:

  • Ruby: $245-$1,695/month (50-500 minutes)
  • Smith.AI: $292.50-$2,025/month (30-300 calls)
  • Overage: $3-$11 per minute/call

Limitations:

  • Per-minute or per-call billing creates unpredictable costs
  • After-hours coverage limited or premium-priced
  • Generic scripts (not legal-specific)
  • Hold times during peak periods

3. AI Call Answering

AI-powered solutions use voice AI to handle calls automatically.

Examples:

  • KaiCalls
  • Law Firm AI
  • Various general AI receptionists

Costs:

  • KaiCalls: $69.99-$1,000/month (Essentials to Enterprise)
  • Overflow plan: $300/month for 500 minutes
  • Overage: $0.10-$0.15 per minute

Advantages:

  • Flat-rate predictable pricing
  • True 24/7/365 coverage
  • Unlimited concurrent calls
  • Legal-specific workflows

Detailed Cost Comparison

Low Volume: 100 Minutes/Month

Option Monthly Cost Per-Minute
In-house (prorated) $4,167 $41.67
Ruby (Starter) $245 $4.90
Smith.AI (30 calls ~100 min) $292.50 ~$2.93
KaiCalls Essentials $69.99 ~$0.70

Winner: KaiCalls Essentials (lowest cost for low-volume callers)

Medium Volume: 500 Minutes/Month

Option Monthly Cost Per-Minute
In-house (prorated) $4,167 $8.33
Ruby (Pro) $1,695 $3.39
Smith.AI (90 calls ~300 min) $787.50 + $2,200 overage ~$5.97
KaiCalls Overflow $300 $0.60

Winner: KaiCalls Overflow (saves $1,395/month vs Ruby, $2,687/month vs Smith.AI)

High Volume: 2,000 Minutes/Month

Option Monthly Cost Per-Minute
In-house (1.5 FTE) $7,500 $3.75
Ruby (Pro + overage) $1,695 + $5,085 = $6,780 $3.39
Smith.AI (cannot scale) Not practical
KaiCalls (Premium) $600 + $75 overage = $675 $0.34

Winner: KaiCalls (saves $6,105/month vs Ruby, $6,825/month vs in-house)

Hidden Costs to Consider

1. Billing Increments

Ruby: Bills in 30-second increments. A 10-second call is billed as 30 seconds. Smith.AI: Bills per call regardless of duration. A 30-second call costs the same as a 10-minute call. AI Services: Most bill per second or per minute with no rounding.

Impact: With 30-second billing, short spam calls and wrong numbers inflate costs significantly.

2. Spam and Robocalls

The average business receives 15-50 spam calls per day.

Traditional services: You pay full price for every spam call. AI services: Most filter spam at no charge.

Impact: At 30 spam calls/day × $3/call = $2,700/month in wasted spend with traditional services.

3. Add-On Fees

Smith.AI charges extra for:

  • Bilingual Spanish: +$1.00/call
  • Appointment booking: +$1.50/call
  • Call recording: +$0.25/call
  • Payment collection: +$1.00/call

Impact: A call requiring Spanish + booking + recording costs an extra $2.75.

AI services: Most include all features in base pricing.

4. Setup and Cancellation

Some services charge:

  • Setup fees: $100-$500
  • Early cancellation: 1-3 months penalty
  • Account changes: Per-modification fees

AI services: Most offer no setup fees and month-to-month billing.

5. After-Hours Premiums

Traditional services often charge:

  • After 6 PM: 25-50% premium
  • Weekends: 50-100% premium
  • Holidays: 100-200% premium

AI services: Same rate 24/7/365.

Impact: A firm receiving 25% of calls after hours pays significantly more with traditional services.

ROI Calculator

Input Your Numbers:

Use these benchmarks to estimate your costs:

Your Metric Low Estimate Medium High
Monthly call minutes 100 500 2,000
After-hours percentage 15% 25% 40%
Spam call percentage 10% 20% 30%
Calls requiring booking 20% 35% 50%

Sample ROI Calculation

Firm Profile:

  • 500 minutes/month
  • 25% after-hours
  • 20% spam calls
  • 35% need booking

Traditional Service (Ruby) Annual Cost:

  • Base: $1,695/month × 12 = $20,340
  • Spam waste: ~$1,200/year
  • After-hours premium: ~$2,500/year
  • Total: ~$24,000/year

AI Service (KaiCalls) Annual Cost:

  • Base: $69.99/month × 12 = $839.88 (Essentials) or $300/month × 12 = $3,600 (Overflow)
  • No spam charges
  • No after-hours premium
  • Total: $839.88-$3,600/year

Annual Savings: $20,400-$23,160

Making the Decision

Choose In-House When:

  • You need a receptionist for non-phone duties (greeting, mail, etc.)
  • Call volume is extremely low (<50 minutes/month)
  • You highly value the human presence in your office

Choose Traditional Services When:

  • You specifically need human operators for complex situations
  • Your clients specifically request human interaction
  • You're willing to pay premium prices for perceived prestige

Choose AI When:

  • You want predictable, flat-rate pricing
  • After-hours coverage is important
  • You receive moderate to high call volume
  • Integration with legal software matters
  • You want to minimize overhead while maximizing coverage

The Verdict

For most law firms in 2025, AI call answering provides the best combination of:

  • Coverage: 24/7/365 without gaps or premiums
  • Cost: 70-90% less than traditional alternatives
  • Quality: Consistent, legal-specific intake
  • Integration: Deep CRM connectivity

The firms gaining competitive advantage are those capturing leads around the clock while competitors send calls to voicemail or pay premium rates for limited after-hours human coverage.


Ready to see the savings? Start your free trial or compare specific services: vs Ruby | vs Smith.AI

Topics:

AI call answering costlaw firm answering service pricinglegal receptionist cost comparisonRuby Receptionist pricingSmith.AI pricinglaw firm phone answering costvirtual receptionist comparison

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    AI Call Answering Cost Comparison for Law Firms: 2025 Guide | KaiCalls Blog