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Legal Industry Case Study

BBB Attorneys: AI-Powered Legal Intake at Scale

How a mass tort litigation firm deployed KaiCalls AI voice agents to handle plaintiff intake, processing 1,000+ calls and achieving 96% cost reduction.

Legal Solutions

Key Results

1,000+
Total Calls Handled
300+ minutes
Total Talk Time
4-5 minutes
Avg Call Duration
8 months
Deployment Period
Annual Savings
~$120,000
96% reduction

The Challenge

BBB Attorneys handles mass tort litigation requiring high-volume intake. Their process requires:

Detailed Information Collection

Gathering case-specific details and qualifying information from every potential plaintiff.

24/7 Availability

Potential plaintiffs call at all hours, including nights and weekends.

Consistent Qualification

Every caller must be asked the same qualifying questions in the same order.

Professional Handling

Sensitive topics require empathy and professionalism in every interaction.

The Problem

Human intake specialists are expensive ($40-60K/year), unavailable after hours, and inconsistent in their questioning approach. For mass tort cases with thousands of potential plaintiffs, scaling human intake isn't feasible.

The Solution

BBB Attorneys implemented KaiCalls AI voice agents trained to:

Introduce the firm professionally
Explain recording consent
Collect legally required information
Ask qualifying questions consistently
Handle caller questions appropriately
Disclose AI nature when directly asked

Sample Intake Flow

AI AGENT

Thank you for calling. This is Will speaking. Are you ready to begin the intake?

CALLER

Yes, I'm ready.

AI AGENT

Great. I appreciate you taking the time to speak with me. Before we begin, I want to let you know that this conversation is being recorded. Our goal today is to understand your situation to see if we can help.

CALLER

Okay.

AI AGENT

To ensure our records are accurate, could you please state your full legal name and date of birth?

Information Collected:

Contact information (name, DOB, email, phone)
State of residence
Case-specific qualifying information
Timeline of relevant events
Prior legal representation status

Performance Analysis

Call Duration Distribution

< 1 minute~80%

Voicemails, hang-ups, quick qualification failures

1-5 minutes~11%

Basic qualification conversations

5-10 minutes~5%

Detailed intake conversations

10+ minutes~4%

Complex cases requiring thorough intake

Scalability Test

During peak advertising periods, call volume spiked 40%. The AI system handled the surge automatically without additional costs or staffing.

AI Transparency

When callers directly asked about the AI's nature, the agent responded honestly:

CALLER

Are you a real person?

AI AGENT

I'm an AI assistant here to help with your intake. I'll be asking you some questions to better understand your situation. Would you like to continue?

Honestly disclosed AI nature when directly asked
Offered to continue or connect to human staff
Maintained professional, helpful tone throughout

Cost Analysis

Before AI Intake (Estimated)

Human Intake Specialist (1 FTE)$4,500/mo
After-Hours Answering Service$1,200/mo
Missed Call Revenue Loss$5,000+/mo
Total Monthly$10,700+
Annual$128,400+

With KaiCalls

KaiCalls Professional Plan$299/mo
Overage Minutes (est.)$100/mo
Total Monthly$399
Annual$4,788

Total Annual Savings

Verified over 8-month deployment period

~$120,000
96% cost reduction

Key Benefits

24/7 Intake Coverage

Every call answered, regardless of time. Plaintiffs often call during evenings and weekends when traditional offices are closed.

Consistent Qualification

Every caller receives the same questions in the same order. No variance based on staff availability or training level.

Instant Scalability

Volume spikes handled automatically without additional hiring or training. Handled 40% surge during peak advertising.

Complete Documentation

Every call recorded, transcribed, and analyzed. Full audit trail for compliance and quality assurance.

Professional Handling

Consistent, calm tone maintained throughout all calls. Honest AI disclosure when directly asked by callers.

Full Analytics

Track call patterns, qualification rates, and conversion metrics in real-time dashboard.

Implementation Timeline

Day 1

Agent configuration and prompt setup

Day 2

Phone number forwarding

Day 3

Live intake begins

Integration Features

Call transcripts sent to case management system
Qualified leads flagged for attorney follow-up
Full call recordings available for review

Results Summary

Over 8 months, the AI intake system delivered measurable results:

1,000+
Calls Processed
5+ hours
Intake Conversations
96%
Cost Reduction
24/7
Availability
40%
Volume Spike Handled
100%
Calls Documented

Get Similar Results for Your Firm

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    BBB Attorneys AI Intake Case Study | 96% Cost Reduction | KaiCalls